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Ecooter (Trinity Global)

Social Media Campaign — Product Launch

Ecooter (Trinity Global) Logo
electric_scooter

Client Overview

About Ecooter

Ecooter is a globally recognised electric scooter brand that combines cutting-edge technology with stylish, user-centric design. Imported and distributed in Sri Lanka exclusively by Trinity Global (Pvt) Ltd., Ecooter has positioned itself as a leading alternative to conventional petrol-powered two-wheelers.

The brand's product range spans urban commuter scooters to performance-oriented models, all engineered for zero-emission operation. Ecooter's arrival in Sri Lanka represented a significant market event in the emerging electric vehicle space.

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Project Details

Social Media Campaign — Sri Lanka Product Launch

Bizmindnexus International led a comprehensive social media campaign for Ecooter's official product launch in Sri Lanka, executed in coordination with Trinity Global (Pvt) Ltd.

The campaign strategy was built around two core objectives: generating maximum brand awareness across the Sri Lankan digital landscape and driving qualified lead acquisition for the sales team. A multi-platform approach was deployed across Facebook, Instagram, and YouTube to engage both general consumers and fleet procurement decision-makers.

Creative execution included a series of launch-day reveal videos, product feature reels, lifestyle photography content, and interactive stories designed to generate excitement and social sharing. Targeted paid advertising campaigns with precise demographic and interest-based segmentation ensured cost-effective reach to the most relevant audiences, delivering measurable lead generation outcomes.

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